Stella Kotsaki, Author at Publisto

The Vogue is Disruption – Fashion is about the person; tech is about personalization: a happy marriage when the two of them meet

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The evolution of a company’s digital transformation

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Your Very Basic Cyber Security Check List Needs to Have These 5 Items

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Will You Be Around in 2030? (You must be a data company…)

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Why the word is still WordPress

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What Level-5 Leadership Really Meant: our StoryChaser Analytics Use Case.

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VP aka Value Proposition

{“main-title”:{“component”:”hc_title”,”id”:”main-title”,”title”:”VP aka Value Proposition”,”subtitle”:””,”title_content”:{“component”:”hc_title_base”,”id”:”title-base”,”image”:”https://www.publisto.com/wp-content/uploads/2021/05/landing-background-solen-feyissa-xX9-rFB155s-unsplash-1024×576.png|1080|1920|254″,”breadcrumbs”:false,”white”:true}},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:”no-paddings-y “,”custom_css_classes”:””,”custom_css_styles”:”font-size:18px;font-weight: 300;line-height: 30px;color:#000000;”,”section_content”:[{“component”:”hc_column”,”id”:”column_ffaXY”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_space”,”id”:”oGIO0″,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:””,”height”:””},{“component”:”hc_column”,”id”:”column_3wkWj”,”column_width”:”col-md-1″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[]},{“component”:”hc_column”,”id”:”column_QS64C”,”column_width”:”col-md-10″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:”text-center “,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_image”,”id”:”2Hxic”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:”height: 500px;”,”image”:”https://www.publisto.com/wp-content/uploads/2021/06/image4.png|600|600|13466792″,”alt”:””,”thumb_size”:”full”}]},{“component”:”hc_column”,”id”:”column_p1WdE”,”column_width”:”col-md-1″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[]}]},{“component”:”hc_column”,”id”:”column_nuBRi”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_space”,”id”:”MxirM”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:””,”height”:””},{“component”:”hc_column”,”id”:”column_Dh8zn”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_text_block”,”id”:”jY8Td”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”content”:”More than you would like to admit, you’ve been in a room of colleagues or partners and you hear the phrase …”a good value proposition”… sure you get the main idea but what is it really about? And how can you master the concept?\n\nSimple Google explanation: (in […]

User interfaces in Mixed Reality (MR) environments

{“main-title”:{“component”:”hc_title”,”id”:”main-title”,”title”:”User interfaces in Mixed Reality (MR) environments”,”subtitle”:””,”title_content”:{“component”:”hc_title_base”,”id”:”title-base”,”image”:”https://www.publisto.com/wp-content/uploads/2021/05/landing-background-solen-feyissa-xX9-rFB155s-unsplash-1024×576.png|1080|1920|254″,”breadcrumbs”:false,”white”:true}},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:”no-paddings-y “,”custom_css_classes”:””,”custom_css_styles”:”font-size:18px;font-weight: 300;line-height: 30px;color:#000000;”,”section_content”:[{“component”:”hc_column”,”id”:”column_ffaXY”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_space”,”id”:”oGIO0″,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:””,”height”:””},{“component”:”hc_column”,”id”:”column_3wkWj”,”column_width”:”col-md-1″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[]},{“component”:”hc_column”,”id”:”column_QS64C”,”column_width”:”col-md-10″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:”text-center “,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_image”,”id”:”2Hxic”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:”height: 500px;”,”image”:”https://www.publisto.com/wp-content/uploads/2021/06/image3.png|350|350|13466785″,”alt”:””,”thumb_size”:”full”}]},{“component”:”hc_column”,”id”:”column_p1WdE”,”column_width”:”col-md-1″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[]}]},{“component”:”hc_column”,”id”:”column_nuBRi”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_space”,”id”:”MxirM”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:””,”height”:””},{“component”:”hc_column”,”id”:”column_Dh8zn”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_text_block”,”id”:”jY8Td”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”content”:”Front-end development is all about user interfaces (UI). How to make them easy to work with, natural to interact with and above all, welcoming. Studying them alongside their relevant production techniques, I came to question whether the same principles which apply to simple 2D […]

The Data Points Less Travelled : Travelling is Discovery; Why Should Booking It Start Any Different?

{“main-title”:{“component”:”hc_title”,”id”:”main-title”,”title”:”The Data Points Less Travelled : Travelling is Discovery; Why Should Booking It Start Any Different?”,”subtitle”:””,”title_content”:{“component”:”hc_title_base”,”id”:”title-base”,”image”:”https://www.publisto.com/wp-content/uploads/2021/05/landing-background-solen-feyissa-xX9-rFB155s-unsplash-1024×576.png|1080|1920|254″,”breadcrumbs”:false,”white”:true}},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:”no-paddings-y “,”custom_css_classes”:””,”custom_css_styles”:”font-size:18px;font-weight: 300;line-height: 30px;color:#000000;”,”section_content”:[{“component”:”hc_column”,”id”:”column_ffaXY”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_space”,”id”:”oGIO0″,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:””,”height”:””},{“component”:”hc_column”,”id”:”column_3wkWj”,”column_width”:”col-md-1″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[]},{“component”:”hc_column”,”id”:”column_QS64C”,”column_width”:”col-md-10″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:”text-center “,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_image”,”id”:”2Hxic”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:”height: 500px;”,”image”:”https://www.publisto.com/wp-content/uploads/2021/06/image2.png|600|600|13466773″,”alt”:””,”thumb_size”:”full”}]},{“component”:”hc_column”,”id”:”column_p1WdE”,”column_width”:”col-md-1″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[]}]},{“component”:”hc_column”,”id”:”column_nuBRi”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_space”,”id”:”MxirM”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:””,”height”:””},{“component”:”hc_column”,”id”:”column_Dh8zn”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_text_block”,”id”:”jY8Td”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”content”:”According to a recent Tripadvisor survey 32% of consumers would spend more on travel than in 2015. Meanwhile, MMGY Global found that six out of 10 millennials would rather spend money on traveling than acquiring […]

The Charm of Going Digital- The Transformation of Advertising

{“main-title”:{“component”:”hc_title”,”id”:”main-title”,”title”:”The Charm of Going Digital- The Transformation of Advertising”,”subtitle”:””,”title_content”:{“component”:”hc_title_base”,”id”:”title-base”,”image”:”https://www.publisto.com/wp-content/uploads/2021/05/landing-background-solen-feyissa-xX9-rFB155s-unsplash-1024×576.png|1080|1920|254″,”breadcrumbs”:false,”white”:true}},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:”no-paddings-y “,”custom_css_classes”:””,”custom_css_styles”:”font-size:18px;font-weight: 300;line-height: 30px;color:#000000;”,”section_content”:[{“component”:”hc_column”,”id”:”column_ffaXY”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_space”,”id”:”oGIO0″,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:””,”height”:””},{“component”:”hc_column”,”id”:”column_3wkWj”,”column_width”:”col-md-1″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[]},{“component”:”hc_column”,”id”:”column_QS64C”,”column_width”:”col-md-10″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:”text-center “,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_image”,”id”:”2Hxic”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:”height: 500px;”,”image”:”https://www.publisto.com/wp-content/uploads/2021/06/The-Charm-of-Going-Digital.jpg|600|600|13466222″,”alt”:””,”thumb_size”:”full”}]},{“component”:”hc_column”,”id”:”column_p1WdE”,”column_width”:”col-md-1″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[]}]},{“component”:”hc_column”,”id”:”column_nuBRi”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_space”,”id”:”MxirM”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:””,”height”:””},{“component”:”hc_column”,”id”:”column_Dh8zn”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_text_block”,”id”:”jY8Td”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”content”:”When I first started working in advertising it was all about Post-it notes, big banners and flashy words. Something like Mad Men in a more European sort of way. A whole team was required to build a campaign and loads of brainstorming. […]