The use of analytics is expanding in every area of organizational development and customer seeking. Everyday we come across unexploited data that offers valuable insights that when acted upon, can bring organizations beneficial results. The sports industry has realized this, and teams are using data to construct rosters, develop game plans and improve athletes’ physical…
Until recently revenue managers had to collect, review and analyze numerous data sets each time a room rate needed to be updated and then calculate the ideal rate based on those variables.
When I first started working in advertising it was all about Post-it notes, big banners and flashy words. Something like Mad Men in a more European sort of way.
We live in an age when Data or more precisely Big Data is everywhere. Internet users leave a constant stream of Data not only on social media websites but anywhere they go in the form of digital footprints. Even when we walk into a store with a smartphone or iPhone by accepting free WiFi access we become a source of Data for retailers. Our modern devices constantly transmit Data about us and our preferences.
Apart from coding and engineering, we at Publisto love to keep an one eye on state-of-the-art technologies and new age research fields. One of these fields is sentiment analysis (or opinion mining, if you prefer) and natural language processing (NLP).