Opinion Mining and Sentiment Analysis algorithms get better

Apart from coding and engineering, we at Publisto love to keep an one eye on state-of-the-art technologies and new age research fields. One of these fields is sentiment analysis (or opinion ...

Every Data Set Counts - Using Google Trends to Update Digital Content in Hospitality

Until recently revenue managers had to collect, review and analyze numerous data sets each time a room rate needed to be updated and then calculate the ideal rate based on those variables.

The Transformation of Advertising