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Category: Data Mining

Home Archive by Category "Data Mining"
Lego blocks

Analytics: how to create small wins with a big impact

Asterios MarkatopoulosAnalytics, Data Mining24/10/2017

The use of analytics is expanding in every area of organizational development and customer seeking. Everyday we come across unexploited data that offers valuable insights that when acted upon, can bring organizations beneficial results. The sports industry has realized this, and teams are using data to construct rosters, develop game plans and improve athletes’ physical…

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pink flamingos

Every Data Set Counts – Using Google Trends to Update Digital Content in Hospitality

Marios PortokalisData Mining, Digital Transformation, Hospitality11/07/2017

Until recently revenue managers had to collect, review and analyze numerous data sets each time a room rate needed to be updated and then calculate the ideal rate based on those variables.

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advertising post-its

The Charm of Going Digital- The Transformation of Advertising

Ioli DelivaniAdvertising, Data Mining, Digital Transformation27/06/2017

When I first started working in advertising it was all about Post-it notes, big banners and flashy words. Something like Mad Men in a more European sort of way.

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Red lego blocks

Will You Be Around in 2030? (You must be a data company…)

Ioli DelivaniData Mining, Digital Transformation, Marketing & Branding06/06/2017

We live in an age when Data or more precisely Big Data is everywhere. Internet users leave a constant stream of Data not only on social media websites but anywhere they go in the form of digital footprints. Even when we walk into a store with a smartphone or iPhone by accepting free WiFi access we become a source of Data for retailers. Our modern devices constantly transmit Data about us and our preferences.

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oil rig

Drill Data not Oil

George PavlinosData Mining, Oil and Gas Industry05/05/2017

In the 1980’s oil and gas companies began to adopt digital technologies focusing on better understanding a reservoir’s resource and production potential, improving health and safety and boosting marginal operational efficiencies at oil fields around the world.

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Opinion Mining and Sentiment Analysis algorithms get better.

John ParaskakisData Mining23/01/2017

Apart from coding and engineering, we at Publisto love to keep an one eye on state-of-the-art technologies and new age research fields. One of these fields is sentiment analysis (or opinion mining, if you prefer) and natural language processing (NLP).

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