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"Tell Me a Story" - Spoiled customers finally get the approach they need


While ABM focused on identifying valuable accounts and attempting to engage them regardless of whether the time was right or whether they were interested, ABX is all about engaging with busi ...

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It takes two...


Tech and PR professionals combined can create optimal branding and visibility results successfully contributing to a company climbing that deeply desired search ladder and ultimately drawing ...

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Feelings, nothing more than feelings: getting psychometrics right in the social profiling game


Psychometrics or psychographics is the field of study that attempts to measure and quantify the classic descriptions that psychology insights offer us. The use of a psychometric formula in o ...

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