Click & Shop: The Benefits of Having an E-Shop




E-shops have been around for quite some time now. However, with the outbreak of the Covid-19 pandemic consumers have become increasingly accustomed to shopping online. In fact, a recent report by McKinsey states that we have covered a decade in days regarding the adoption of digital in consumer trends. So companies need to adjust accordingly if they wish to remain competitive in the global marketplace. Companies with physical stores have to understand the necessity and benefits of an e-shop. E-shops have certain advantages that cannot be overlooked. Some of the most important are the following:

  • Reduced costs: when you sell online you can determine which products are more popular and deal with a certain number of products. Moreover, you have low overhead costs and no need for additional personnel. Finally, when running an e-shop you have lower marketing and advertising costs.

  • Efficient online promotion: when you have an online shop you can focus on promoting specific products and offers and on personalizing your customer’s experience. At the same time you can create valuable loyalty schemes by gathering useful information about your customers and using it to create more effective marketing campaigns.

  • Widened scope: having an online shop allows you to reach a wider audience and hence offers you more opportunities to grow your business. Furthermore, selling online offers you the opportunity to increase your inventory.

  • Scalable: an e-shop will enable you to scale your business allowing you to broaden your product range and expand your target audience. The very nature of an online store allows you not only to expand your business across the country but also across the globe.

  • Products are available 24/7: customers and visitors have access to your shop at all times and from any location. Moreover, it appeals to a wide range of customers who presently prefer to shop online. According to a recent survey regarding the by Future of Retail consumers do an average of 43% of their monthly retail purchases online.

  • Better customer relationship: Offering existing customers to buy from anywhere they are and whenever they like allows them to receive outstanding service. In the long run this will deepen the customer experience and help retain the customers for longer since you’re offering them flexible solutions along with a variety of products and services.

  • Purchase funnel clarity: presently it is almost impossible to track how often a customer visits the physical store to browse before making a purchase decision. On the other hand, an online store tracks a customer’s every click providing valuable insights regarding the purchasing process and paving the way for marketing opportunities to nudge who may be hesitant about purchasing.


The above advantages make us realise that if a store wants to survive in today’s digitized era it is necessary to have an e-shop. At Publisto we’re here to assist you in this transformation. Together we’ll find the e-shop solution that best suits your needs. Contact us today to organize a meeting and plan the ideal online store for your business.




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