Imagine if you will, your favourite App. Whether Android or iOS user you love everything about it, use it every day, recommend to your friends and you can’t imagine your everyday life without it. Have you ever questioned that affection? What is it those Designers and Developers know that so deeply engages you? Let me present to you what Publisto knows, after all our years and dedicated hard work, in the subject of App design.
First things first, uniqueness. Your app should look and feel like no other. There may be many more apps like yours out there but your specific design, tone of voice and presentation should reflect what makes you distinct from the competition, effortlessly and naturally. That doesn’t mean that you shouldn’t keep up with conventions and UI/UX best practices, rather than always be willing to go the extra mile.
A great example is our very own Story Chaser game. We showed no fear when we tried to provide a new and unique way of storytelling, while also training our speed reading abilities, all in a unique UI presentation that centers around the stories themselves, without all the usual fuss (I am looking at you annoying pop up promotional banners).
As a consequence another extremely important point is research. Thing is, no matter how many best practices you incorporate, as John says “you or your team are not your target user”. You should really reach out and document what your audience needs, what works for them and what doesn’t. You speak with them, gather their feedback and utilize all that knowledge to continuously better yourself and your product.
This has been extensively utilized by many App Developers, noticeably Facebook. Their user base is huge, 1.18 billion daily active users on average for September 2016. They always gather analytics and insights during our usage of their platform and they fine tune and create new features that make our experience even better. Our QTales platform is on active monitoring phase since its beta release and in the lookout for features and fine tunes, generated from our custom analytics and user feedback.
Focus is what comes next. Your App, no matter how many things it does, no matter the technologies that come at play and without ever compromising their creative value should convey a single message. Users dislike having too many options. You should really simplify things for them and make them feel like your whole workflow is the simplest thing they will do all day, no matter the complex and challenging problems you have to solve on the background.
PayPal knows what we are talking about. It has made payments and money transferring look simple. Also their app looks so clean and straight forward, yet many complex and awesome mechanisms come at play behind the scenes. We follow the same philosophy in our apps.
Last but certainly not least, go the extra mile. I can’t stress that enough, your users will value your eye for the details. Maybe it’s just a super cool and well thought out animation, a super crispy web optimized image or a fantastic google maps skin. Sometimes that’s more than enough to make you stand out and make a statement. That you are here not just for success but for excellence as well. In an ecosystem of over 1000 new apps a day, that’s the only way.