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Category: Digital Transformation

Home Archive by Category "Digital Transformation" (Page 2)
fashion model catwalk

The Vogue is Disruption – Fashion is about the person; tech is about personalization: a happy marriage when the two of them meet

Ioli DelivaniDigital Transformation, FashionTuesday July 4th, 2017

Digital disruption is disrupting every sector we can possibly think of and resulting in changes previously unimagined. In this spectrum it would be impossible for the fashion industry to remain unaffected. On the contrary, not only has it been affected and is rapidly advancing towards the changes brought by digitization but also it is embracing those changes.

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advertising post-its

The Charm of Going Digital- The Transformation of Advertising

Ioli DelivaniAdvertising, Data Mining, Digital TransformationTuesday June 27th, 2017

When I first started working in advertising it was all about Post-it notes, big banners and flashy words. Something like Mad Men in a more European sort of way.

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lego man

Artificial Intelligence ‘s hype sounds all too human…

Constantine AbazisArtificial Intelligence, Digital TransformationTuesday June 20th, 2017

Every week we are flooded with articles about how Artificial Intelligence (AI) will change our future and the way we carry out our daily tasks. Yet does it really belong to the future? Have you ever stopped to think that maybe it’s already here?

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child reading

Mummy! Mummies don’t forget the power bank!

Marios PortokalisApp Development, Digital Transformation, EducationTuesday June 13th, 2017

This year little Annie will not tell you “Mummy don’t forget my favorite bedtime stories” but “Mummy don’t forget your charger and the power bank!” Digital disruption has not only affected the way we book our holidays, travel and enjoy the sun but also our children’s- and our own- holiday reading.

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Red lego blocks

Will You Be Around in 2030? (You must be a data company…)

Ioli DelivaniData Mining, Digital Transformation, Marketing & BrandingTuesday June 6th, 2017

We live in an age when Data or more precisely Big Data is everywhere. Internet users leave a constant stream of Data not only on social media websites but anywhere they go in the form of digital footprints. Even when we walk into a store with a smartphone or iPhone by accepting free WiFi access we become a source of Data for retailers. Our modern devices constantly transmit Data about us and our preferences.

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exotic hotel sea

Hospitality rocks in the rhythm of AI

Constantine AbazisArtificial Intelligence, Digital Transformation, HospitalityTuesday May 30th, 2017

Until recently most hotel bookings, transactions and administrative tasks were conducted manually. In this context revenue managers had to collect, review and analyze numerous data sets each time a room rate needed to be updated and then calculate the ideal rate based on those variables. This presented a time consuming task that meant that rates could not be updated as often as they should. Meanwhile, the creation of Online Travel Agencies otherwise known as OTAs meant that large quantities of data became available and the task of manually executing pricing decisions became impossible.

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dining table in the countryside

Local Food at a Click!

Cathrine VilliotiDigital Transformation, HospitalityTuesday May 16th, 2017

Transformative innovations in technology combined with the advent of multi-party platforms have enabled completely new models to disrupt the fine casual dining industry. Digital technology is the key driver for the transition to a participatory culture where the traditional barriers between sectors of the hospitality business such as chefs and guests drop and the customer is offered much more personalized experiences. What is otherwise known as sharing economy is in fact not so much about sharing products or services but about breaking down the wall between buyer and seller.

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map with pins

It’s all about storytelling

Ioli DelivaniDigital Transformation, Project ManagementFriday May 12th, 2017

Digital technologies such as analytics, social networks, cloud computing and IoT are forcing companies to reevaluate and ultimately transform the way they work. While certain remain suspicious of the powerful new data collection and analytics tools available by continuously evolving new software, they have realized that when used correctly they can reap enormous awards. To quote Brian Solis from the Altimeter Group digital transformation is “The realignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint of the customer experience lifecycle.”

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shipping vessel

Innovating in global shipping: from “digital” to “informational”

Constantine AbazisDigital Transformation, Marine IndustryWednesday April 26th, 2017

Don’t take it wrong, but I always remember this as one of the great quotes of innovation. “Getting Capone” means doubling your bets when everything seems to swing the other way. And it’s perfect for innovation, because when innovating, things never go your way. “Getting Capone” is also fine shipping. For shipping is a highly regulated industry that is steeped in tradition and extremely cautious to change; but it’s also the industry that moves, profits by moving and survives by moving, flag by flag, port by port, company after company, carrying product, moving trade, not “untouchable” but often seemingly untraceable. More than often, to do good in shipping you’ve got to double your bets and make tradition move.

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Shopping Center

Is Retail Ready for Prêt-à-Cliquer?

Konstantina PapadopoulouArtificial Intelligence, Digital Transformation, RetailFriday April 21st, 2017

As Artificial Intelligence enters every aspect of our lives and the consumer becomes more digitally educated she also becomes increasingly demanding and less trusting.

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