A company’s digital transformation should reflect its outlook to the outside world and mirror its philosophy and behaviour. Companies that have fully grasped the importance of this have a well researched website that effectively answers the potential questions and needs of their customers.
The automobile industry is embracing technology in steady and fast paces and soon features like car lights with sensors detecting darkness and windscreens detecting rain will be as usual as the choke was in the previous century. In a not so distant future we might find ourselves sitting in our cars and being chauffeured around by virtual drivers while we read the paper and listen to playlists imported from our clouds and drives.
The Data Points Less Travelled : Travelling is Discovery; Why Should Booking It Start Any Different?
According to a recent Tripadvisor survey 32% of consumers would spend more on travel than in 2015. Meanwhile, MMGY Global found that six out of 10 millennials would rather spend money on traveling than acquiring material goods. Hence, the demand for travel services is growing and it is growing by those who are the most…
Transformative innovations in technology combined with the advent of multi-party platforms have enabled completely new models to disrupt the fine casual dining industry. Digital technology is the key driver for the transition to a participatory culture where the traditional barriers between sectors of the hospitality business such as chefs and guests drop and the customer is offered much more personalized experiences. What is otherwise known as sharing economy is in fact not so much about sharing products or services but about breaking down the wall between buyer and seller.
In February 2001 seventeen people met in Utah and signed what is presently known as the Manifesto for Agile Software Development. Among the participants was Alistair Cockburn who when expressing his post- meeting feelings appeared content that something substantive had been reached, “Speaking for myself, I am delighted by the final phrasing [of the Manifesto]. I was surprised that the others appeared equally delighted by the final phrasing. So we did agree on something substantive.”
A few years ago we thought that the use of social media in marketing was a breakthrough in strategic planning. Then came the increased use of influencers in the social media channels. So far so good…all this has become tangible enough; no one in the field will presently consider launching a campaign without including the social media and if possible seeking influencers to back it.
Most companies treat their “website customers” as though they are somehow different from the rest of their customer base. This has an impact on how we view and analyze their patterns, creating marketing plans that mistakenly focus on just a fraction of the customers’ behavior.
Imagine if you will, your favourite App. Whether Android or iOS user you love everything about it, use it every day, recommend to your friends and you can’t imagine your everyday life without it. Have you ever questioned that affection? What is it those Designers and Developers know that so deeply engages you? Let me present to you what Publisto knows, after all our years and dedicated hard work, in the subject of App design.
Here at Publisto we understand that you need to have control over your website. Let’s say that your site is perfectly thought out and has undergone all the iterations needed to reach this level. Did you ever need to upload a new picture to your product? Change that little sentence on a service’s description? Remove…