The European General Data Protection Regulation (GDPR), enforcing a strict set of new rules concerning privacy and data security, comes into force on the 25th May. Organizations failing to comply might face a maximum fine of up to €20 million or 4% of the company’s global annual turnover, of the previous financial year, whichever is…
[:en]Technology is rapidly becoming an integral part of the classroom and our children’s education. Children are increasingly using tablets and other digital appliances and coding is becoming part of the national curricula around the world. Artificial Intelligence and Virtual Reality are not only changing how our children learn but also how their teachers teach.[:]
[:en]Some retailers are already adopting AI technologies in order to survive in our increasingly digitized world. AI allows them to create increasingly personalized experiences and create tailor made products at the right time. AI is empowering retailers to create truly personalized experiences and automate the time-consuming tasks they face everyday.[:]
[:en]Digital disruption is disrupting every sector we can possibly think of and resulting in changes previously unimagined. In this spectrum it would be impossible for the fashion industry to remain unaffected. On the contrary, not only has it been affected and is rapidly advancing towards the changes brought by digitization but also it is embracing those changes.[:]
When I first started working in advertising it was all about Post-it notes, big banners and flashy words. Something like Mad Men in a more European sort of way.
We live in an age when Data or more precisely Big Data is everywhere. Internet users leave a constant stream of Data not only on social media websites but anywhere they go in the form of digital footprints. Even when we walk into a store with a smartphone or iPhone by accepting free WiFi access we become a source of Data for retailers. Our modern devices constantly transmit Data about us and our preferences.
Digital technologies such as analytics, social networks, cloud computing and IoT are forcing companies to reevaluate and ultimately transform the way they work. While certain remain suspicious of the powerful new data collection and analytics tools available by continuously evolving new software, they have realized that when used correctly they can reap enormous awards. To quote Brian Solis from the Altimeter Group digital transformation is “The realignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint of the customer experience lifecycle.”
Imagine walking into your office and having a virtual assistant take care of all the boring stuff while you can concentrate on the creative part of your job and focus on your customer instead of having to update your CRM.
