Psychometrics or psychographics is the field of study that attempts to measure and quantify the classic descriptions that psychology insights offer us. The use of a psychometric formula in order to measure a characteristic allows us to assign its value an actual number for any given individual. With psychometrics we can measure things that aren’t usually thought as measurable such as personalities, feelings, thoughts, beliefs, opinions, values, lifestyles, interests and activities.
Transformative innovations in technology combined with the advent of multi-party platforms have enabled completely new models to disrupt the fine casual dining industry. Digital technology is the key driver for the transition to a participatory culture where the traditional barriers between sectors of the hospitality business such as chefs and guests drop and the customer is offered much more personalized experiences. What is otherwise known as sharing economy is in fact not so much about sharing products or services but about breaking down the wall between buyer and seller.
Digital technologies such as analytics, social networks, cloud computing and IoT are forcing companies to reevaluate and ultimately transform the way they work. While certain remain suspicious of the powerful new data collection and analytics tools available by continuously evolving new software, they have realized that when used correctly they can reap enormous awards. To quote Brian Solis from the Altimeter Group digital transformation is “The realignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint of the customer experience lifecycle.”
In February 2001 seventeen people met in Utah and signed what is presently known as the Manifesto for Agile Software Development. Among the participants was Alistair Cockburn who when expressing his post- meeting feelings appeared content that something substantive had been reached, “Speaking for myself, I am delighted by the final phrasing [of the Manifesto]. I was surprised that the others appeared equally delighted by the final phrasing. So we did agree on something substantive.”
Don’t take it wrong, but I always remember this as one of the great quotes of innovation. “Getting Capone” means doubling your bets when everything seems to swing the other way. And it’s perfect for innovation, because when innovating, things never go your way. “Getting Capone” is also fine shipping. For shipping is a highly regulated industry that is steeped in tradition and extremely cautious to change; but it’s also the industry that moves, profits by moving and survives by moving, flag by flag, port by port, company after company, carrying product, moving trade, not “untouchable” but often seemingly untraceable. More than often, to do good in shipping you’ve got to double your bets and make tradition move.
A few years ago we thought that the use of social media in marketing was a breakthrough in strategic planning. Then came the increased use of influencers in the social media channels. So far so good…all this has become tangible enough; no one in the field will presently consider launching a campaign without including the social media and if possible seeking influencers to back it.
An invaluable person in every IT team is the project manager. The project manager is the person who will define the scope of a project, collect the requirements, bring the team together and make sure that everything runs smoothly till the end of the project. However the most challenging task an IT project manager will…