The use of analytics is expanding in every area of organizational development and customer seeking. Everyday we come across unexploited data that offers valuable insights that when acted upon, can bring organizations beneficial results. The sports industry has realized this, and teams are using data to construct rosters, develop game plans and improve athletes’ physical…
Some retailers are already adopting AI technologies in order to survive in our increasingly digitized world. AI allows them to create increasingly personalized experiences and create tailor made products at the right time. AI is empowering retailers to create truly personalized experiences and automate the time-consuming tasks they face everyday.
The automobile industry is embracing technology in steady and fast paces and soon features like car lights with sensors detecting darkness and windscreens detecting rain will be as usual as the choke was in the previous century. In a not so distant future we might find ourselves sitting in our cars and being chauffeured around by virtual drivers while we read the paper and listen to playlists imported from our clouds and drives.
Technology is rapidly becoming an integral part of the classroom and our children’s education. Children are increasingly using tablets and other digital appliances and coding is becoming part of the national curricula around the world. Artificial Intelligence and Virtual Reality are not only changing how our children learn but also how their teachers teach.
As Artificial Intelligence enters every aspect of our lives, not only does the consumer become more digitally educated but also increasingly demanding and less trusting. Large European and US ecommerce brands such as Amazon have realized the “demand” for more AI and are using it to boost their sales. Through AI and Machine learning technologies…
The Data Points Less Travelled : Travelling is Discovery; Why Should Booking It Start Any Different?
According to a recent Tripadvisor survey 32% of consumers would spend more on travel than in 2015. Meanwhile, MMGY Global found that six out of 10 millennials would rather spend money on traveling than acquiring material goods. Hence, the demand for travel services is growing and it is growing by those who are the most…
New digital tools offer companies the opportunity to turn the flow of available data into actionable knowledge and create effective customer journeys.
Until recently revenue managers had to collect, review and analyze numerous data sets each time a room rate needed to be updated and then calculate the ideal rate based on those variables.
The Vogue is Disruption – Fashion is about the person; tech is about personalization: a happy marriage when the two of them meet
Digital disruption is disrupting every sector we can possibly think of and resulting in changes previously unimagined. In this spectrum it would be impossible for the fashion industry to remain unaffected. On the contrary, not only has it been affected and is rapidly advancing towards the changes brought by digitization but also it is embracing those changes.
When I first started working in advertising it was all about Post-it notes, big banners and flashy words. Something like Mad Men in a more European sort of way.